A builder's site that prices the project before the first call.
DiFiore Builders is a family-owned general contractor that has served Chadds Ford, Glen Mills, West Chester, and Wilmington since 2003. We moved them off GoDaddy and made the site do the first conversation for them.
Visit live — difiorebuilders.com →
Overview
The mission, and our role.
The mission
Replace an old site with a front door that answers the first question every homeowner asks, "roughly what will this cost?", and shows up when they search their own town.
Our role
The migration and the new site: a step-by-step project cost estimator with address lookup, live Google reviews, before-and-after galleries, city and service pages, and ad landing pages for new markets.
The challenge
What kept going wrong.
Every call starts with price
Homeowners want a ballpark before they'll book a visit, and the old site couldn't give one.
Invisible in the next town over
One generic page can't rank in every town a builder serves, or in the new markets they're moving into.
Moving without losing search
Leaving GoDaddy couldn't cost them the search rankings the old pages had earned.
The solution
What we built.
An estimator that does the first call
- Pick the project, answer a few questionsroofing, kitchens, baths, additions, decks, siding, windows
- Address lookup built inthe lead arrives with where the job is
- Straight to the team's inboxevery estimate becomes a scoped lead
Found in every town they serve
- City and service pageskitchen remodel costs in Chadds Ford, additions in West Chester, and more
- Live Google reviewsreal reviews pulled into the site, with a button to leave one
- Before and afterreal projects, shown the way homeowners compare them
Process
How it got shipped.
Audit the old site
every page, title, and ranking worth keeping
Build the front door
estimator first, then the pages around it
Move without losing search
matching titles, redirects, and a clean cutover
Grow into new markets
city pages and ad landing pages for each one
The result